Check this out. I enjoy promoted Tweets and even will RT when the message moves me.
But it frustrates the Bee Jeebers out of me when I hit RT and the Twitter character count shows -xx
This inspires me to use #comeonman - First it makes me work for you, the company that produced the tweet for no pay! I have five kids, I need money.
Second, you likely paid someone else for promoted copy, you likely added your own comments, so yes, you had to have it grammatically correct, or you had to add a word when a symbol or number would have conveyed the message. You ultimately paid for a tweet that was 138 characters and eliminated most of the ReTweets you would have received had you been a bit more understanding of the Twitter medium.
I went to RT this tweet and got this
RT @brycewatch: UnitedHealthcare latest health insurer with an online tool for estimating the costs of over 100 common treatments http://ow.ly/bnVPW
how about this. UnitedHealthcare creates online tool to estimate costs for 100+ treatments http://ow.ly/bnVPW
This leaves 45 characters for RT purposes. Does it really matter that it doesn’t say “latest health insurer” ? If you are linking to more detailed content then let the link fill in the blanks of the Tweet. Your objective is to spread your content, not exist for the minute your tweet will catch someone’s eye in the middle of a twitter stream. #comeonman